How ISLE&AQUA is able to set itself apart in the growing swimwear market.

March 22, 2017

 

 

 

 Whats sets ISLE&AQUA apart from other swimwear brands is that it is positioned at the right centre point between high-street and luxury. 

 

1. DESIGNED WITH LOVE, CARE AND EXPERTISE 

 

Being a designer-made product, each piece is designed and developed with love, by an academically trained swimwear specialist, to ensure the perfect fit that flatters and supports the body, whilst still keeping the desired glamorous and sexy aesthetic.

 

 

2. WEARABLE YET UNIQUE DESIGN

 

While the design and quality of each garment is in all aspects ‘luxury’, what differs from many designer brands is the ability for each piece to be extremely wearable and accessible, yet unique. 

 

 

3. LUXURY FINISH

 

All swimwear is fully lined, some with a further mesh or net outer layer, which adds a sense of texture and intricacy, and also adds further support to the body. 

Each piece contains the distinctive ISLE&AQUA decorative detail, shimmery metallic elastic passing through rustproof hardware. This feature differentiates each piece from its competitors, and allows customers to immediately recognise it and an ISLE&AQUA product. 

 

 

4. PERFECT FIT

 

Wearing swimwear is the most vulnerable garment a woman will be seen with in public, so for ISLE&AQUA, having the perfect fit is one of the driving aspects in all our products, as this allows its wearer to be the most confident and comfortable, while being at the beach or poolside. This attention to detail is often disregarded in high-street brands, a sacrifice made to enable a lower price point. 

 

 

5. CUSTOMISED APPROACH TO SWIMWEAR BUYING 

 

Each swimwear season consists of a range of styles and colours, where each style offers a different fit and purpose, such as support for larger busts, minimal bottom coverage for a cheeky look, and more. Tops and bottoms are purchased as separates, offering its wearer the ability to customise their bikini set, that best fits their body type, and in what colour compliments them the most. The outcome of this is a swimwear set that is unique to its wearer and her needs, and that she feels most comfortable in. 

 

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